Series·2022·1 season

Secrets of the Middle Aisle

Name: Secrets of the Middle Aisle
Genre: Documentary
Released: 2022-11-28
Cast: Denise Van Outen

Denise Van Outen will dig into the secrets of the middle aisle’s special buys and seasonal offers that entice shoppers through the doors of discount supermarkets each week. How do Lidl and Aldi add so much excitement to the supermarket food shop? How do they secure such major discounts? And are the middle aisle offers worth buying anyway?

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Episode 1E1 · 45 min

Denise Van Outen uncovers the clever strategies behind the seemingly disorganised middle aisles, discovering how the German discount supermarkets keep us coming back for more.

Episode 2E2 · 45 min

Denise Van Outen discovers how Lidl and Aldi are taking on the big-name stores with their festive middle aisles. Can you have a lavish Christmas on the cheap?

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