Alex and the team go to great lengths to entertain a client who shows signs of defecting; Emma tries to channel her softer side.

Stephen throws Alex a curveball when he assigns Emma to help pitch a client on a new project; Helen visits Alex's therapist Dr. Hu.

The Hale Dayton team works on rebranding for a big client and Alex is caught up in the whirlwind as the team decides it's also time to rebrand Alex.

The Hale Dayton team works on a PR campaign to revive Sherry and realize it may be time for a fresh new personal outlook for themselves.

Helen is tapped to be a Godmother and feels unprepared while the Hale Dayton team attends a competitor's funeral in search of new clients.

Alex frets when his ex-wife's successful new boyfriend dazzles his kids — while Helen takes a new client under her wing.

Helen works on a campaign to make Oregon raisins more sexy while Alex strikes up a relationship with a woman in his building.