Now playingWho profits from the data we generate every day? Meet the trackers, an industry most people can't see, control or question.
Do Not Track
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Accepting cookies is part of our digital life. If we said no, would the Internet still work? Let's trace the economic origins of online tracking.
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Now playingAccepting cookies is part of our digital life. If we said no, would the Internet still work? Let's trace the economic origins of online tracking.
A couple of likes on Facebook, that can't say much about you, right? Wrong. The German blogger and TV-presenter Richard Gutjahr welcomes you to the unbelievable world of online-profiling.
Who you are, where you go, what you do. Your phone is spying on you. Who is it telling?
Did you say Big Data? Discover for yourself how your data is being interpreted by this new industry, and how they could be wrong.
Social Networks have become our source for news. But are the algorithms that find the things we like trapping us inside what's become known as the "filter bubble"?
Based on the data collected from Do Not Track's users, we have predicted three possible outcomes for society. And yet the one constant about the future is that it's not written: it is all still up to us.