The various arms of a company (marketing, engineering, management, etc.) should work in concert to create a harmonious symphony of profitable business performance. But sometimes the cellist thinks the brass section sucks. Maybe the conductor feels a percussionist isn't up to snuff. Sometimes the whole orchestra erupts into a huge brawl.

Designing games is a most cryptic and demanding art. It really has little to do with technical specifications and design parameters. It all comes down to one thing: Do people want to keep playing this game? Is it fun?

Find out what it's like to walk into a store and see your game there on the shelf. To hear people talking about your product. There is also a segment on the favorite games of the game makers.